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Castlery Enters Canadian Market | Home Living Newsletter
PLUS: Outdoor Kitchen Market Set to Reach $58.8 Billion by 2034
Zihan Lyu
April 23, 2025 • Estimated Reading Time: 7 minutes
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Welcome to Home Living, your essential newsletter for decorating and furnishing eCommerce professionals.
Sector Spotlight 🎥
BUSINESS EXPANSION
Castlery’s eCommerce debut in Toronto, Vancouver, Edmonton, and Calgary introduces its versatile indoor and outdoor furniture to Canada, strategically expanding its North American reach. Marketers should note how Castlery leverages product range, online distribution, and consumer design preferences to capture discerning audiences seeking durable, practical home solutions.
RETAIL GROWTH MOMENTUM
The White Company achieved nearly $300m in sales, reflecting 4% growth despite profit declines and major operational disruptions from a new distribution center. Store expansions—including its first international and Northern Ireland locations—outperformed expectations, highlighting the potency of multichannel strategies for retail marketers.
LUXURY OUTDOOR LIVING
The global outdoor kitchen market will reach USD 58.8 billion by 2034, driven by consumer demand for premium outdoor living and integration of smart home technology. North America leads with 46% share, while growth opportunities arise from smart-enabled products, modular designs, and eco-friendly materials—key points for marketers targeting affluent, trend-responsive homeowners.
FURNITURE INNOVATION
Image Furnishings’ 2025 collection leverages contemporary design, advanced reclining technology, and integrated features like USB ports and adjustable headrests to address evolving consumer preferences for both aesthetics and utility. For marketers, this signals sustained demand for multi-functional, stylish home furnishings that enhance everyday living and broaden target demographics.
SUSTAINABILITY LEADERSHIP
Sustainable Furnishings Council highlights Jeronimo Cooklin’s industry leadership and David Mahood’s advocacy, urging the furniture sector to prioritize sustainability not just for eco-conscious branding, but as a key driver of consumer decision-making and long-term business viability. Marketers should seize this shift to shape consumer behavior and brand perception.
Influencer Corner 📢
Optimization Hub ⚙️
PERFORMANCE MARKETING
Setting up a Google Ads campaign that delivers measurable ROI requires marketers to focus on precise keyword research, tightly themed ad groups, conversion tracking, and disciplined budget management. Effective campaigns prioritize search intent and avoid wasted spend by excluding broad match and vague keywords. This approach grants actionable clarity, making it essential for professionals aiming to maximize efficiency in eCommerce and service-based lead generation.
CTV MARKETING STRATEGY
CTV advertising is gaining traction as marketers react to tariff-driven economic uncertainty by reallocating budgets from linear TV to measurable, performance-focused channels. With 81% of U.S. advertisers prioritizing accountability, CTV’s advanced targeting and real-time optimization ensure both reach and ROI without sacrificing visibility. This shift offers marketers actionable ways to make every media dollar more effective in uncertain conditions.
DELIVERY INNOVATION
Walmart’s adoption of geospatial data science technology expands delivery coverage to 12 million more U.S. households, offering improved accuracy and real-time logistics that facilitate same-day service and consolidated order fulfillment. Marketers should note this as a critical shift in last-mile delivery capabilities, redefining consumer access and expectations in eCommerce fulfillment.
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