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  • ClickZ Home Decor & Furniture Newsletter - 11.21.2024

ClickZ Home Decor & Furniture Newsletter - 11.21.2024

PLUS: Inside Perigold’s plan to dominate Houston’s design scene

Author

Priscilla Soedarpo
November 21, 2024 • Estimated Reading Time: 6 minutes

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Style Spotlight 🌟

Perigold

Perigold, a leader in luxury home retail, is set to expand its physical presence with a new storefront in Houston's Highland Village, opening in spring 2025. This marks the brand's second confirmed brick-and-mortar location, following the announcement of a West Palm Beach store. The Houston store will offer nearly 20,000 square feet of high-end furniture, decor, and designer brands, reflecting Perigold's mission to make luxury home design more accessible. The store will feature curated spaces by renowned designers like Marie Flanigan, enhancing Houston's vibrant design scene.

Houston, the fourth-largest city in the U.S., is an ideal location for Perigold's expansion due to its rich cultural tapestry and design-forward community. The new store aims to provide an unparalleled shopping experience, allowing customers to engage with premium craftsmanship and design excellence firsthand. This strategic move underscores Perigold's commitment to serving a sophisticated customer base and expanding its influence in key markets.

Perigold, established in 2017 and headquartered in Boston, is part of the Wayfair Inc. portfolio. Known for its curated selection of the world's best design brands, Perigold offers quality assurance, expert support, and services like free white-glove delivery. The Houston store is poised to become a cornerstone in the city's luxury shopping landscape, aligning with Highland Village's reputation for hosting prestigious retailers.

Chelsea House

Chelsea House is expanding its Atlanta showroom, doubling its size by January 2025. This growth supports their strategy to better serve designers and retailers by offering more exhibit space for furniture and accessories. The expanded showroom will display a wider range of best-selling items year-round.

An inventor from Marysville, Wash., has developed the HOOKIEZ, a versatile bathroom storage accessory designed to reduce clutter and enhance accessibility. This patent-pending organizer holds items like razors and toothbrushes, offering a decorative and practical solution. It's available for licensing or sale, promising to transform bathroom storage.

Homewares sales faced challenges this week, with total LFL sales declining by 1.08% compared to last year. Despite a rise in online sales, in-store sales dropped significantly. Footfall increased slightly, driven by high street traffic, but shopping centers and retail parks saw declines. This marks ongoing struggles in 2024.

CDS Superstores, owner of The Range, has acquired the Homebase brand and up to 70 stores, saving 1,600 jobs. While Homebase will continue online, stores will transition to The Range. This acquisition allows CDS to expand its customer base and community reach, despite Homebase's recent challenges.

Performance Pulse 📈

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-pay options and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

ClickZ is a Contentive publication in the DTC Ecommerce division