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Cozey Returns to New York City With Pop-Up Showroom | Home Living Newsletter

PLUS: eCommerce Brands Tackle 2025 Pricing Challenges for Sustained Profitability

Author

Zihan Lyu
July 24, 2025 • Estimated Reading Time: 5 minutes

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Welcome to Home Living, your essential newsletter for decorating and furnishing eCommerce professionals.

Attribution Angle 🎯

The Biggest Mistake This Agency Sees 😬 | Jamie Bolton

Dan Sava from Neon Growth breaks down why so many brands are trapped in a cycle of over-investing in bottom-of-funnel (BOF) tactics.

The root cause? Overreliance on Last Click attribution — a model that ignores how awareness and consideration channels influence the final conversion. When only the last interaction gets credit, BOF looks like the hero. But it’s a distorted view that leads to skewed budgets and missed growth opportunities.

To truly grow, marketers need clarity across the full customer journey. That means measuring impact at every stage — from brand discovery to final conversion — and understanding how channels work together, not in isolation.

👉 Ready to measure the full funnel and grow?

Sector Spotlight 🎥

RETAIL EXPANSION

Cozey returns to NYC with a 7,000-square-foot pop-up showroom in the Flatiron District, showcasing modular furniture like the Neptune sofa bed, catering to urban spaces. Their expansion strategy continues with a recently opened Ottawa pop-up, aimed at assessing market potential for a permanent store. These showrooms highlight the brand's focus on customizable solutions, vital for DTC growth in design-centric markets.

ECOMMERCE PROFITABILITY STRATEGIES

eCommerce brands face 2025 with rising costs from supplier prices, digital ads, and tariffs, pressuring their margins. To navigate this, brands should leverage data-driven pricing, personalized marketing, and AI tools to maintain customer loyalty and profitability. This approach helps brands address consumer expectations and competitive market demands effectively.

ECOMMERCE STRATEGY

DeLandis Sleep's drop-ship eCommerce program, launching this August, presents a strategic opportunity for retailers to expand their online bedding sales effortlessly.

Offering six curated mattresses with no inventory commitments and rapid delivery through UPS or FedEx, this program aims to enhance retailer margins with a starting price of $199 for queens. With early access for selected partners at the upcoming Las Vegas Market, DeLandis is poised to support retail growth with streamlined logistics and a robust U.S. manufacturing presence.

MARKETING CAMPAIGN

Lysol's 'The Story of SOMO' campaign addresses school absenteeism due to illness by emphasizing emotional and social consequences, enhancing its reach with Leal Michele's collaboration.

It merges storytelling with actionable germ prevention tools, benefiting both families and schools, while supporting health-focused educational initiatives that reduce absenteeism.

Optimization Hub ⚙️

RETAIL ANALYTICS

Leveraging AI and first-party data revolutionizes in-store retail media measurement, enabling precise targeting and actionable insights. Marketers now have the tools to analyze shopper engagement with campaigns, directly connecting them to sales and refining strategies in real time. With the integration of advanced analytics, marketers can optimize the full customer journey, making in-store media more strategic and effective.

ECOMMERCE MARKETING

The weekly Google Ads audit checklist offers eCommerce marketers a structured, detailed approach to optimizing ad accounts, monitoring core performance metrics, and addressing disapproved products. By focusing on various performance levels and time frames, marketers can identify and address trends, ensuring efficient budget allocation and better campaign results.

ClickZ is a ClickZ Media publication in the DTC Ecommerce division