Decor Digest Newsletter - 1.16.2025

Highlights from CES 2025 🌟

EVENT DEBRIEF
CES 2025: Measurement Takes Center Stage
By Rory Sale, Fospha

At CES 2025, I joined industry leaders from Amazon Ads, Walmart Connect, TikTok, Pinterest, Snap, and many other leading tech companies to explore the latest innovations and insights. A key theme stood out: measurement has moved to the forefront of advertising discussions, with AI accelerating our ability to address growing privacy concerns.

My Key Takeaways:

• Restoring the Value Exchange: Privacy challenges are reshaping the internet’s core model. AI bridges the gap by enabling performance measurement while safeguarding user data.

• Storytelling That Resonates: Engaging, tailored stories foster stronger connections. Meet your audience where they are for maximum impact.

• Retail Media’s Surge: Amazon’s Retail Connect underscores retail media’s rapid growth. The challenge? Comparing cross-channel performance effectively.

• Privacy & ROI: New tracking limits complicate proving ROI. AI-driven tools offer accurate, privacy-compliant measurement.

• Simplifying Martech: The fragmented digital ad landscape demands clarity. AI streamlines processes with user-friendly, jargon-free solutions. AI-powered tools make it easier to deliver clear, jargon-free solutions.

Unlock Smarter Marketing: Explore how Fospha’s data-driven solutions help you measure, optimize, and grow. Visit Fospha today.

Sector Spotlight 🎥

RETAIL INFORMATION
AI Transforms Freedom Furniture's E-commerce Experience into a New Era of Shopping

Freedom Furniture leveraged AI to enhance their e-commerce platform, transforming shopper experiences with hyper-personalization.

This strategic pivot, prompted by rapid growth and changing consumer expectations, led to a 15% rise in customer sessions and a 5.5% improvement in average order value, showcasing AI's vital role in retail innovation.

HOME DESIGN COLLABORATION
Pottery Barn unveils elegant Kravet collection, bringing luxury home decor to consumers.

Pottery Barn collaborates with Kravet, accessing its vast archive for the first time to create an exclusive home collection. This strategic partnership brings unique decorator prints to consumers, reimagined in various home products.

The collection exemplifies innovation, blending heritage with contemporary design, available in stores and online now.

LUXERY ACQUISITION NEWS
Consortium Brand Partners Acquires Jonathan Adler, Pursues Global Luxury Design Expansion

Consortium Brand Partners acquired Jonathan Adler, a renowned home décor company, through a strategic partnership with American Exchange Group.

This acquisition aims to elevate the Jonathan Adler brand globally, highlighting its modern aesthetic and expanding its reach in the home design market. This marks CBP's third strategic acquisition.

BUSINESS APPOINTMENTS
Steinreich Communications Welcomes Marketing Pro Susan Jones to Elevate Brand Excellence

Susan Jones, a prominent figure in the home furnishings media sector, is set to propel Steinreich Communications into new heights as vice president of business development. Her appointment signals a strategic move by Steinreich, a Hackensack, New Jersey-based international PR firm, to capitalize on her extensive experience and insight within the industry. At the helm of the home furnishings industry group, under Senior Vice President Kimberley Wray, Jones will forge influential connections and craft strategic opportunities, enhancing market engagement and industry influence.

Jones's storied career features a tenure as publisher of Furniture, Lighting & Décor, and a distinguished 17-year stretch at Furniture Today, culminating in her role as associate publisher. Her acumen in developing effective marketing strategies has revolutionized branding efforts for countless companies—a testimony to her visionary leadership. Wray lauds Jones as one of the most hard-working and dedicated professionals, bringing unparalleled marketing insights into play.

Emphasizing the transformative power of public relations, Jones envisions leveraging this tool to articulate compelling narratives for Steinreich's clients, transcending mere product promotion to craft holistic brand stories. Her affinity for Steinreich’s team underscores a readiness to harness PR's potential, breathing life into brand identities. This calculated move positions Steinreich for an ascendancy enriched by robust PR initiatives and data-driven marketing insights, pivotal for any forward-thinking enterprise.

Influencer Corner 📣

Netflix is obsessively marketing Squid Game’s new season 

Netflix’s Squid Game: The Challenge marketing taps into a goldmine of timely collaborations and limited-edition products. From Puma’s green tracksuit-inspired collection to Squid Game-themed Crocs and Johnnie Walker bottles, every partnership feeds into the show’s cultural momentum.

The takeaway for marketers: Timely, creative collaborations and exclusive product drops can capture customer excitement and amplify demand. Whether it’s Squid Game-inspired skincare or themed wontons, the key is to align your brand with trends while they’re hot.

Performance Pulse 📈

DIGITAL MARKETING
Elevate Your Agency with Trusted Web's White-Label Digital Marketing Solutions

Trusted Web Eservices expands its white-label marketing services, empowering agencies to scale without extra overhead. Offering three partnership models, the services include customizable branding and priority support.

With proven expertise across multiple platforms, Trusted Web enables agencies to meet client demands effectively, thus enhancing operations and maximizing growth opportunities efficiently

SOCIAL COMMERCE
Boost Brand Visibility with X for Sophisticated Male Audience Engagement

X offers unique promotional opportunities for ecommerce brands, benefiting from fewer competitors and a focus on news. With a large male audience, SMBs can leverage X's algorithm, favoring smaller brands. Though not as profitable as TikTok or Meta, X excels in news-focused niches with innovative selling features.

Your Say 🙋🏽‍♀️