Decor Digest Newsletter - 1.23.2025

🌱 Home Decor Market: E-commerce and Digital Innovation Driving Rapid Expansion

Author

Nandini Sehgal
January 23, 2025 • Estimated Reading Time: 7 minutes

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Welcome to Decor Digest, your essential newsletter for decorating and furnishing e-commerce professionals. 🪑 As we step into 2025, it’s the perfect time to polish your strategies and lay the foundation for a successful year in the home decor industry.

Editor’s Pick 🌟

What’s driving the success of high-growth brands in 2025?

The Growth Accelerator Guide uncovers the strategies that are setting industry leaders apart, with exclusive benchmarking data, actionable insights, and proven frameworks for eCommerce growth.

One key takeaway? Upper-funnel campaigns are the foundation for robust ROAS.

🔍 Fospha analyzed tens of billions in eCommerce revenue, and the results are clear:

Brands allocating over 5% of their budget to Awareness & Consideration campaigns see dramatically higher ROAS—especially larger brands, achieving an average of 218% higher ROAS above this threshold.

For large brands, the rewards keep growing. Investing 10%+ of the digital budget in upper-funnel campaign leads to a staggering 110% higher ROAS compared to brands spending under this threshold.

📥 Download the full report here to discover how to build a high-impact full-funnel strategy.

What happens when AI meets marketing at the world's most influential business summit?

At Davos 2025, the message was clear: AI is now the driving force behind advertising and the entire customer journey.

Imagine AI powering your ad campaigns on platforms like Google Performance Max and Meta Advantage+, freeing you to focus on what humans do best: creativity and strategy. Meanwhile, social media transforms into a shopping haven, blurring the lines between content and purchase.

This is the new reality of omnichannel retail, and the brands that master AI and social commerce will dominate the next decade.

Sector Spotlight 🎥

John Lewis partners with Tapi Carpets, launching 17 concessions in stores by 2025 following the end of their collaboration with The Floor Room.

This move enhances John Lewis's flooring offerings, merging Tapi's expertise with a commitment to customer service, aiming to create a seamless shopping experience for consumers.

Projected to soar to $375.86 billion by 2034 with a 6.6% CAGR, the online home decor market is propelled by e-commerce expansion, increased disposable incomes, and eco-friendly demands. Innovations like augmented reality and AI-driven personalization reshaping consumer interactions offer strategic insights.

Allsteel's expansion of the Structure meeting tables revolutionizes hybrid meetings, addressing mixed-presence challenges. Five new shapes—Boomerang, Tapered, Guitar Pick, Chevron, and Bulb—reshape interaction, ensuring visibility and connectivity.

Seamless power integration enhances productivity, making adaptation to existing setups effortless. This innovation reflects Allsteel's strategic commitment to practical workplace solutions.

TOV Furniture, a Miami-based, woman-owned brand, strategically enters the UK market, leveraging digital channels to revolutionize home décor with sustainable, artisan-crafted pieces. Their model marries luxury with affordability, empowering women artisans globally. This initiative showcases innovative approaches aligning with digital commerce trends, setting new benchmarks in consumer engagement and market strategy.

Influencer Corner 📣

THAT TikTok Ban in the USA: A Marketer’s Crisis or Opportunity?

If you read this article for any reason today, let it be to watch John Oliver's take on the #TikTokBan in the US📵🤳🏼... Oh, and to understand the implications for #digitalmarketing folk, obviously. 🤔 Sadly, no example TikToks from me during the pandemic feature in this article... what a time to be alive!

Alex Lieberman on LinkedIn: I’m running this marketing plan for all of my businesses in 2025.

I'm running this marketing plan for all of my businesses in 2025.

It is a must if you're in B2B, but i think it can also work for B2C.

Tactic 1: SME-driven content motion (which we run for biz's at storyarb)

Step 1 - Identify your market of one (read: ICP).
Step 2 - Identify subject matter experts that have unique insights your ICP cares about.
Step 3 - Interview SME for 60 minutes about a specific tactic that led to a big success.
Step 4 - Turn SME interview into (email-gated) site playbook.
Step 5 - Weekly editorial newsletter (combo of SME playbook + curated industry content).
Step 6 - Weekly exec/company social to drive traffic to playbook & newsletter.

Performance Pulse 📈

Small businesses in 2025 can capitalize on influencer marketing for high ROI and cost-effective engagement. This approach leverages influencers' personal connections, surpassing traditional marketing efficiency. Strategic partnerships boost brand awareness and customer loyalty, with micro-influencers offering budget-friendly opportunities for robust, targeted growth in a competitive digital landscape.

AMA is an AI-powered assistant transforming marketing tasks by offering efficient solutions. It provides conversational AI for streamlined ad strategy and data analysis, supports creative tasks with design ideas, and offers actionable insights. Its adaptability enhances efficacy, making it a competitive tool for marketers across industries.

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

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