Decor Digest Newsletter - 1.30.2025

PLUS: Wayfair secures arena naming rights, boosting brand visibility in women's basketball

Author

Nandini Sehgal
January 30, 2025 • Estimated Reading Time: 6 minutes

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Welcome to Decor Digest, your essential newsletter for decorating and furnishing e-commerce professionals. As we step into 2025, it’s the perfect time to polish your strategies and lay the foundation for a successful year in the home decor industry.

Editor’s Pick 🌟

📊 REPORT

Fospha's latest research reveals the true halo effect of top marketing channels on Amazon revenue. It's a must-read for any brands selling on Amazon in 2025.

Sector Spotlight 🎥

Floor & Decor has opened a new Covington store, expanding its reach in the New Orleans area. The launch features a design center and Pro Services, appealing to industry professionals. Strategic initiatives include exclusive events, rewards, and a sweepstakes, enhancing customer engagement and reinforcing community ties.

Homebase's site relaunch by CDS Superstores enhances digital commerce with over 10,000 decor products, including a sophisticated click-and-collect service at The Range and Wilko locations. This strategy marries Homebase's legacy with a broader range, integrating continuous updates and transforming up to 70 stores—an innovative move in home decor retail.

Scott Brothers Global unveils BrandJourney, a cutting-edge brand management agency for the home sector, capitalizing on their $3 billion success. Tailored strategies in digital marketing and brand development target clients like Erin & Ben Co. and Glitterville Studios, offering transformative approaches to amplify consumer product portfolios in eCommerce spaces.

Wayfair has secured naming rights for the Wayfair Arena, hosting the new Unrivaled women's basketball league. This strategic partnership enhances Wayfair's brand visibility as the official furnishings partner, providing an innovative space for athletes and fans. Unrivaled, featuring six teams, debuts January 17, founded by Olympians Collier and Stewart.

Influencer Corner 📣

Sam Carter on LinkedIn: I've witnessed firsthand the struggle brands face in understanding ad spend impact, especially across channels like Amazon.

It comes down to 1 core issue.

It's simply not possible with user-level attribution for brands to track what's going on in Amazon.

This leads to challenges in understanding the halo effect of top-of-funnel ads (on e.g. Youtube, Meta, TikTok, Snapchat) on Amazon sales, and comparing the ROI of Amazon Ads to other platforms.

Barry Hott on LinkedIn: Stop overthinking your ads!

Too many marketers obsess over finding that “one magic element” that makes an ad work.

While compelling storytelling matters (it absolutely does), success often comes down to unexpected factors you can’t predict:

• A random detail in the frame
• The comment section taking off
• Something you only notice AFTER the ad goes viral

Jessie Healy on LinkedIn: Is bad product page copy blocking your customers from buying?

Spoiler alert - it probably is (I see it in 80% of pages I look at).

Steal my checklist to harness consumer psychology and persuade more customers to RUN to your checkout: 🏃‍♀️

Optimization Hub ⚙️

Rob Delory, Enterprise SEO Advisor at Ahrefs, discusses the transformative impact of AI on SEO in the eCommerce Masters podcast with Ethan Giffin. Delory emphasizes AI's role in keyword targeting, competitor analysis, and content creation, highlighting strategic opportunities for businesses to enhance their online presence and outperform competitors in a dynamic market landscape.

Amazon-focused e-commerce brands risk stagnation through flawed products, uninspired brand narratives, and imprecise audience targeting. Elevate product standards, craft engaging stories, and precisely segment audiences using accurate insights and data. These actions drive sustainable growth and edge in the digital marketplace, fostering enhanced consumer engagement and optimized platform performance.

Influencer Marketing

📍 New York City, NY

Global Marketing

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Marketing & Comms

 📍 Austin, TX, USA

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