Decor Digest Newsletter - 1.9.2025

Plus: Jamie Bolton’s E-commerce marketing predictions for 2025🪑

Author

Rafe Houston
January 09, 2025 • Estimated Reading Time: 8 minutes

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Welcome to Decor Digest, your essential newsletter for decorating and furnishing e-commerce professionals. 🪑 As we step into 2025, it’s the perfect time to polish your strategies and lay the foundation for a successful year in the home decor industry.

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Sector Spotlight 🎥

Transpac Brands celebrates its four brands' milestone anniversaries in 2025, totaling 95 years of industry excellence. These achievements are marked by unique, themed market events and special product offerings. Transpac's strategic celebration highlights its commitment to innovation and retailer collaboration, emphasizing ongoing success in the home and garden sector.

Susan Aqeel's New York pied-à-terre, designed by her son Omar, is a vibrant blend of art and practicality. Drawing inspiration from art-filled spaces and Susan's personal connections, the apartment reflects a blend of historical and modern aesthetics, embodying an elegant yet personalized expression of design and function.

In a strategic move marking a significant evolution in its portfolio, Marquee Brands acquired the legacy brand Laura Ashley, a label celebrated for its English aesthetic and timeless design. This acquisition is not merely an expansion but a strategic foothold in the lucrative European market with a new headquarters in London. By integrating Laura Ashley’s licensed business model, Marquee enhances its global brand value to an impressive $4 billion, reflecting a robust, asset-backed trajectory in brand revitalization.

Guided by Heath Golden, Marquee aims to scale Laura Ashley through innovative product offerings and partnerships, steering a venerable brand into modern consumer channels. Existing UK operations will be vital as Marquee taps into Laura Ashley's historic brand legacy to captivate multi-generational audiences across key markets. This move underscores Marquee’s ability to transform an iconic brand through strategic partnerships and a sophisticated licensing model, demonstrating a keen understanding of market demands and growth potential.

Gordon Brothers, responsible for resurrecting Laura Ashley from insolvency, has laid a strong foundation, transitioning the brand towards global e-commerce. Their strategic oversight, alongside Carolyn D’Angelo, ensured Laura Ashley’s remarkable turnaround, now building on this under Marquee’s stewardship.

Lincoln International's advisory role augmented Marquee’s path to this acquisition, a testament to structured growth bolstered by newly appointed executive leaders targeting expansion, efficiency, and sustained growth. This acquisition epitomizes Marquee’s prowess in scaling iconic brands, presenting an instructive case for marketers navigating intricate brand landscapes.

Daiso is launching a new 6,000-square-foot store in Katy, Texas, on January 11, 2025, as part of its U.S. expansion strategy. Located at Cinco Ranch at Market Center, this store offers affordable, unique Japanese-inspired products, demonstrating Daiso's commitment to growing demand in the region.

Influencer Corner 📣

Influencer Marketing in 2025: Where Should Brands Invest?

With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Performance Pulse 📈

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experiences

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

ClickZ is a Contentive publication in the DTC Ecommerce division