Decor Digest Newsletter - 12.19.2024

PLUS: 7 stunning decor picks in Pantone’s color of the year

Author

Priscilla Soedarpo
December 19, 2024 • Estimated Reading Time: 7 minutes

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Welcome to ClickZ Home Decor & Furniture, your essential newsletter for decorating and furnishing e-commerce professionals.

This will be our last edition of 2024 so on behalf of all the ClickZ team, we wish you a Happy Holiday period and we’ll see you all again in the new year! 🎄

Sector Spotlight 🎥

Vansilkhome

Vansilkhome’s launch of an Influencer Program is a strategic move designed to leverage the power of social media marketing. By handpicking top-selling bedding and decor products for a barter campaign, Vansilkhome aims to amplify its brand presence through authentic influencer-driven content. This initiative is not just about product placement; a calculated effort to engage with a broader audience by showcasing the real-life application of their stylish, high-quality home decor items.

The program’s focus on organic promotion through influencers is a testament to Vansilkhome’s understanding of modern marketing dynamics. By partnering with content creators who share their passion for design and quality, the brand is not only enhancing its visibility but also building trust with potential customers. This approach underscores the importance of authenticity in marketing, as influencers create content that resonates with their followers, offering inspiration and encouraging exploration of Vansilkhome offerings.

Vansilkhome selection of best-selling items, such as elegant bedding sets and chic home accessories, highlights their commitment to style and quality. This campaign is a clever way to establish the brand’s reputation for accessible luxury, making it easier for customers to discover and connect with the brand. The Influencer Program is a forward-thinking strategy that aligns with current marketing trends, emphasizing the analytical impact of influencer partnerships in driving brand growth and consumer engagement.

Furniture Technology Source (FTS) gained prominence at the Furniture Today Leadership Conference, where American Furniture Warehouse (AFW) received the Furniture Industry Leadership Award. The event highlighted industry innovation, with FTS Michael Posa discussing strategies for fostering a culture of innovation alongside other industry leaders. Next conference is scheduled for December.

Homebase

The article offers strategic insights for enhancing Christmas decor, emphasizing the importance of cohesive design and practical elegance. Key suggestions include using a proportionate Christmas tree, chic dining setups, and subtle decor accents. Avoid excessive glitter and mismatched styles. Explore diverse color palettes and handcrafted elements for a sophisticated festive atmosphere.

The article highlights the 2025 Pantone Color of the Year, Mocha Mousse, emphasizing its potential to influence interior design trends. It showcases seven home decor items that embody this rich, comforting hue, offering strategic insights for marketers on leveraging color trends to enhance consumer engagement and drive sales.

Floating floors offer a versatile, budget-friendly option for home installation, featuring a click-lock system that allows them to float without adhesives. Ideal for DIY projects, they suit various rooms but require careful consideration of weight and moisture conditions. Not all types are suitable for humid environments or heavy furniture.

Influencer Corner 📣

Marketing Week on LinkedIn: We are carrying on with our own examination of our favorite Christmas ads

Next up, Content and Social Media Manager: Georgie Plant shares why Shelter's ad, rose to the top for her:

Shelter's 2024 Christmas ad, "World of Our Own," was the first ad in a while that didn't leave me grappling for the skip feature. You often forget that ads at Christmas time aren't all the latest treats or deals of expensive beauty products. Sometimes, the fact that it's Christmas, actually doesn't make a difference to people's lives.

For me, the best ads are the ones that provide a subtle emotional gut-punch (that preference may perhaps needs to be examined elsewhere by a professional, independent body). It's equal parts a charming look into a close family unit, and devastating when the fear of their situation bleeds through the screen.

Barry Hott on LinkedIn: Do your ads pass the “So what?” test? 🤔

I got a lot of great questions about the “So what” test in my LIVE webinar this Tuesday.

The first moment of an ad is crucial. That’s what I teach, what I tell people, what I hammer into my teams.

If an ad fails, I go back to analyze the performance and the ad concept, and I ask myself, “What was the first moment? Did we lose them on the ‘So what?’ test? When did they say ‘so what?’

Optimization Hub ⚙️

US consumer optimism in 2024 is high, yet spending remains cautious, especially in discretionary categories. Despite economic confidence, consumers prioritize financial stability, with many trading down for value. This trend reflects a shift towards mindful consumption, highlighting opportunities for marketers to align with evolving consumer priorities and strategic insights.

TikTok ads require strategic optimization for success. Key steps include defining objectives, refining audience targeting, enhancing ad creativity, and utilizing automated bidding. Additionally, adjusting ad placements, retargeting, and leveraging advanced features are crucial. Continuous testing and alignment with TikTok trends ensure maximum ad performance and brand visibility.

Performance marketing in 2025 will focus on strategic use of AI, first-party data, and personalized engagement to enhance customer loyalty and efficiency. As costs rise and effectiveness declines, marketers must prioritize creativity and strategic value. Agencies face pressure to adapt, while skills in strategy and technology become increasingly vital.

Influencer Partnerships

📍 Broomfield, CO

Marketing & Comms

 📍 Austin, TX, USA

Affiliate Marketing

 📍 New York, USA

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