Design-Driven Wellness Tops Home Trends | Home Living Newsletter

Editor’s Pick 🌟

At POSSIBLE Miami, Everyone Was Talking About Interest Media—Here’s Why

ClickZ was on the ground at POSSIBLE Miami, and here were our top takeaways:

1. More than ever, consumer discovery is shifting to "interest media" platforms (like TikTok, Snap & Pinterest). Gary Vaynerchuk highlighted this evolution from a "social media era" to interest media, emphasizing that brands must now prioritize creating relevant content aligned with user interests to capture attention at the crucial initial stages of the customer journey.

2. Measuring the ROI of top-of-funnel engagement on "interest media" channels is becoming a crucial differentiator. Despite recognizing the importance of reaching consumers earlier, many brands struggle to effectively track how content on interest media channels translated to bottom-line results. Those adopting full-funnel measurement solutions increasingly hold a competitive advantage.

3. Commerce is increasingly integrated into content (e.g., TikTok Shop) demanding strategies that blend engagement and direct purchase. The growing impact of viral content driving sales, particularly through platforms like TikTok Shop, highlights the need for brands to embrace shoppable content experiences to capitalize on this evolution.

Turning these insights into actionable strategies is essential. For a free resource on strategically investing in and measuring the performance of upper-funnel 'interest media' channels, check out Fospha's Growth Accelerator Guide here.

Sector Spotlight 🎥

HOME LIFESTYLE TRENDS

Modern Home Living Shaped by Wellness, Sustainability, and Style-Driven Design Trends

The Inspired Home Show 2025 showcased actionable trends with direct implications for marketers, including consumer demand for sustainable, circular products, tech-enabled wellness solutions, and home-based experiential design. Marketers should focus on the convergence of sustainability, functionality, and self-care as consumers prioritize wellness and eco-friendly options in their purchase decisions.

DESIGN EVENTS

Contemporary Design Group Selects Austin for Annual Conference and Industry Networking

Contemporary Design Group’s 2025 annual conference will convene in Austin, Texas on December 6, marking the city’s debut as host and signaling a focus on vibrant, culturally dynamic venues. Attendees—limited to current retailer members and supplier partners—can anticipate robust networking, thought leadership, and collaborative sessions tailored to industry needs. Marketers should note this strategic location choice as a signal of shifting industry preferences toward experiential, culturally immersive conference environments that foster stronger engagement and business development.

STRATEGIC COLLABORATIONS

Pottery Barn Debuts Mark D. Sikes Collection Inspired by American Classic Style

Pottery Barn’s exclusive collaboration with Elle Décor A-Lister Mark D. Sikes blends all-American design and seasonal colorways across tabletop, bedding, and accessories, aiming to engage aspirational consumers with a narrative of timeless, indoor-outdoor living. Marketers should note the strong brand storytelling and limited eCommerce availability.

HOME DESIGN SAFETY

Vinyl Flooring Safety Evolves with New Low-VOC Materials and Modern Manufacturing

Vinyl flooring can emit hazardous VOCs, particularly in older or recycled products containing butyl benzyl phthalate, posing risks such as asthma and hormonal disruption. Major manufacturers now use safer plasticizers, but adhesives and underlayments still contribute to off-gassing. Marketers should highlight low-VOC or alternative flooring options.

Influencer Corner 📢

Optimization Hub ⚙️

LUXURY ECOMMERCE STRATEGY

Mastering Google Ads for Exceptional ROAS and High-Volume Online Sales Success

A 700 ROAS eCommerce Google Ads account achieved success by leveraging Performance Max and Standard Shopping as budget anchors, optimizing search campaigns—especially non-branded—for high returns, and segmenting campaigns according to customer type, product performance, and geographic region. Data-driven campaign structuring, targeted asset group management, and ongoing keyword mining enable scalable results. Marketers can adapt these clear tactics to drive significant, measurable growth.

BRAND COMMUNITY MONETIZATION

Brand Communities Drive Revenue with Exclusive Launches, Memberships, Content, And Events

Brand community tactics—such as member-only launches, tiered memberships, community-led content, community-driven development, and event monetization—drove over $2M in revenue by increasing customer lifetime value, conversion rates, and retention. Marketers gain actionable strategies to build sustainable, revenue-generating communities uniquely aligned to customer engagement.

INNOVATIVE MARKETING TECHNOLOGIES

Supercharge Email Campaigns with Advanced APIs for Automation and Personalization

APIs automate email marketing processes, enable personalized, data-driven messaging, and provide real-time analytics for campaign optimization. Marketers benefit from API integration by streamlining operations, improving targeting, and ensuring secure, scalable communications. Selecting reliable APIs directly impacts campaign performance and drives measurable customer engagement improvements.

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