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Don’t Put All Your Eggs in One Channel | Home Living Newsletter

PLUS: Revolutionizing Furniture Imagery with GenAI

Author

Zihan Lyu
April 16, 2025 • Estimated Reading Time: 6 minutes

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Welcome to Home Living, your essential newsletter for decorating and furnishing eCommerce professionals.

Top 5 adtech tools this week: Fospha, Pentaleap, Compliant, Oktopost and Claritas | Performance Marketing World

Top 5 adtech and martech tools this week: from decoding competitor strategies to proving the ROI of in-game ads, here’s our round up of new ways to power up your tech stack.

This week:
– Fospha: Halo tool measures true cross-channel marketing impact on DTC Amazon sales
– Pentaleap: teams up with Vantage to offer retail media networks a unified path-to-purchase
– Compliant: working with Fiducia to boost programmatic media quality for clients
– Oktopost: new Content Marketing Intelligence to decode competitor strategies for B2B clients
– Claritas: teaming up with Anzu.io to prove ROI of intrinsic in-game ads

Sector Spotlight 🎥

RETAIL COLLABORATION EXPANSION

Aerin's expanded collaboration with Pottery Barn and Williams-Sonoma reflects its strategic move to capture diverse consumer life stages from kids' rooms to teen spaces, emphasizing personalized and collectible home décor. The collections integrate signature elements like hand-painted ceramics and embroidered linens, appealing to consumers' desire for luxurious yet practical products. This partnership offers marketers insights into leveraging brand identity across multiple consumer demographics effectively.

VIDEO GAME MARKETING

IKEA Australia capitalizes on the buzz surrounding the upcoming Minecraft Movie by redesigning its iconic pieces to resemble the game's pixelated aesthetic, providing a fresh angle for brand engagement. This marketing strategy taps into the cultural trend of video game nostalgia, appealing to a younger audience while redefining product presentation. By aligning with Minecraft's style, IKEA leverages cross-promotional opportunities, offering marketing professionals insights into effective brand synergy and consumer engagement tactics.

INNOVATIVE HOME AUTOMATION

Keepy, an AI-powered robotic vacuum designed by Dohyuk Joo, helps parents allocate more time to their children by managing household chores efficiently. This innovation echoes the tradition of bedtime stories, aiming to alleviate reliance on automation in parenting. It's a valuable addition for families seeking to balance technology with personal engagement.

GENERATIVE AI SOLUTIONS

Presti AI is transforming furniture imagery through advanced generative AI, offering cost-effective, high-quality visuals for manufacturers and retailers. With the ability to process detailed room descriptions and incorporate complex visual elements, Presti AI enhances creativity and efficiency in content creation. Already adopted by over 250 companies, including major brands at international fairs, Presti's solutions reduce time and costs while increasing conversion rates, setting a new standard in the industry.

Influencer Corner 📢

Experience Over Possession, Gen'Z Luxury | Juan Campdera

Gen Z values experiences over owning luxury goods, favoring moments they can share and showcase on social media. This has driven demand for experiential luxury like exclusive events, pop-ups, and limited-edition releases that foster community and exclusivity.

+71% Gen Z say they would rather spend money on an experience than a product.

+75% Gen Z beauty consumers claim that "the brand’s values and storytelling" significantly influence their purchasing decision.

The “Marketing & Communication Manager” Starter Pack 👩🏼‍💻 | Emma Bauditz Hansen

Included in the box:
💻 A MacBook that never closes
☕ Coffee, because ideas don’t come without it
🎧 AirPods (always connected to the wrong device)
🕶️ Sunglasses for the lunch breaks outside ofc
 📱 LinkedIn and Canva, where the magic (and mild panic) happens
 💄 A touch of lipstick for a perfectly practiced “I’ve got this” face
& a smile that means “This brand is in good hands”

Optimization Hub ⚙️

ACCOUNT-BASED MARKETING

LinkedIn stands out as the premier platform for account-based marketing due to its unmatched targeting capabilities that effectively reach specific companies and roles. Leveraging LinkedIn's tools, such as matched audiences and layered targeting approaches, significantly enhances conversion rates and ROI, as engagement-based strategies increase retargeting prospects by 40%. To maximize LinkedIn's power, marketers should define precise ideal customer profiles and integrate AI-powered tools for dynamic audience optimization.

AI SEARCH STRATEGIES

Google's AI Mode is transforming search by integrating AI-driven, conversational interactions akin to ChatGPT into its platform, reshaping SEO efforts. This demands a focus on generative engine optimization and enhanced content quality, leveraging structured data, and developing authoritative backlinks to remain visible and competitive. AI tools and insights are critical for adapting strategies to this new search paradigm.

AI INVESTMENT STRATEGY

Amazon CEO Andy Jassy underscores the necessity of significant AI investments to enhance customer experiences and maintain competitiveness. With around $8 billion invested in AI startup Anthropic, Amazon integrates AI into its offerings, such as the revamped Alexa voice assistant. This positions the company at the forefront of providing enriched, personalized experiences, serving shareholders and aligning with industry trends.

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