Home Living | Pottery Barn taps Roller Rabbit for pattern-led growth

Home Living

Here's what's happening this week in the world of home décor and household eCommerce:
- Curbside-recyclable, child-resistant pod box resets packaging norms.
- Pottery Barn taps Roller Rabbit for pattern-led growth.
- Air purifier leader readies sensor-driven B2B expansion.

📊 Why Your Attribution Model Might Be Leading You Astray

At eTail Boston 2025, Fospha’s Chief Product Officer Dom Devlin joined leaders from Ahold Delhaize, Fleet Feet and Bonsai to tackle one of marketing’s most expensive blind spots: how brands measure performance across channels.

Too many brands still skew budgets toward the final click - because that’s the only place their reporting gives them certainty, all while under-funding the demand generation that actually drives long-term growth. Fleet Feet’s Tiffany Lee shared how cutting upper-funnel spend for just eight months saw new customer acquisition drop sharply, only recovering once awareness campaigns were restored.

Dom added another layer: the marketplace blind spot. Fospha’s data shows 42% of Amazon sales are influenced by non-Amazon ads - yet most reporting tools treat those sales as “organic,” meaning the channels that triggered the purchase never get the credit. Without that visibility, key growth drivers are left under-invested.

This is where Fospha’s Halo capability comes in - bringing DTC and marketplace sales into one Unified ROAS metric. It allows brands to see the true impact of channels like TikTok, Meta, and YouTube across all revenue streams, not just their own sites, and make confident, evidence-based decisions about where to spend next.

🔎 Read the full session insights to see all the panel’s takeaways on full-funnel measurement and closing marketplace gaps

📥️ Explore Fospha’s Halo Report to uncover how brands like Nécessaire used it to beat their Prime Day benchmarks by 47%

📌WEEKLY MUST-KNOWS

SUSTAINABLE PACKAGING
First Curbside-Recyclable, Child-Resistant Paperboard for Laundry Pods
Radienz Living and Graphic Packaging International introduced the first paperboard pack for laundry pods that is both curbside-recyclable and child-resistant. This reduces reliance on plastic tubs while meeting safety standards and retailer sustainability scorecards. Expect pressure on home care brands to accelerate packaging redesigns and on retailers to favor shelf-ready, recyclable formats.

SUSTAINABILITY & KITCHENWARE
Lunchskins Launches Home Compostable Freezer-Safe Storage Bags
Lunchskins expanded into home compostable, freezer-safe storage bags—closing a key performance gap that limited eco adoption in food storage. This creates growth room in grocery and DTC kitchenware for plastic alternatives that can handle everyday freezing without trade-offs. Retailers and brands can now test sustainable swaps in top-use formats without compromising functionality.

RETAIL STRATEGY & LICENSING
Pottery Barn Launches Collaboration With Roller Rabbit

Pottery Barn debuted a new home collection with Roller Rabbit, extending a successful collaboration beyond Kids and Teen into core home. The partnership leverages Roller Rabbit’s signature prints with Pottery Barn’s design and loyalty ecosystem (The Key Rewards) to drive pattern-led storytelling and cross-category baskets.

⚡QUICK READS

Alen Marks 20 Years, Teases Next-Gen Air Purifiers: Alen’s upcoming 2025 purifiers with smart sensing signal continued air-quality demand and a B2B push—opportunity for wellness-led merchandising and school/office contracts. (More)

Studio McGee’s Fall Line Hits Target From $20: Threshold Designed with Studio McGee drops budget-friendly fall decor, priming value-driven seasonal resets and social content momentum for mass retail. (More)

Audio Advice Unveils Revelation Luxury Theater Seating: Feature-rich seating (heat, massage, USB‑C) caters to home-entertainment premiumization—high AOV anchor with accessories and install services upsell. (More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division