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How Nécessaire Outpaced Competitors With 47% More Revenue

Plus: IKEA’s meatball plate turns culture into commerce

Author

Avinash Duggempudi
August 27, 2025 • Estimated Reading Time: 5 minutes

Home Living

⏱️How Nécessaire Outpaced Competitors With 47% More Revenue



Nécessaire went into Prime Day with proof that Meta and TikTok were quietly fueling Amazon sales, even when they showed up as “organic.”

Armed with that evidence, they increased spend and beat their peer group with 47% higher revenue. Most teams would’ve cut back and left millions on the table.

👉 Follow Fospha on LinkedIn for data-backed playbooks and real-world learnings from leading retail brands, so you can see exactly how the best are scaling profitably.

📌WEEKLY MUST-KNOWS

IKEA previewed a Gustaf Westman collaboration with a turquoise porcelain meatball plate ahead of a 12-piece line launching Sept. 9. The playful, function-forward design turns a cultural staple into social content and tabletop merchandising, with cross-usage for snacks that can lift basket mix. Drivers: IKEA, Gustaf Westman; affected: tableware brands and content-led commerce teams.

Amazon is rolling out deep early Labor Day discounts on outdoor furniture, from dining sets to fire pits. End-of-season pricing will pull demand forward, accelerate inventory turnover and reset reference prices ahead of fall, impacting ad bidding and promo calendars. Drivers: Amazon and marketplace sellers; affected: outdoor living brands and retailers competing for late-season spend.

Feelgoodz is moving into hospitality with spa slides and in-room slippers for five-star resorts, scaling artisan-made goods using natural materials. The shift opens a B2B revenue stream for a DTC-born brand and signals growing demand for sustainable guest-experience amenities. Drivers: Feelgoodz; affected: hospitality procurement and sustainable bath/home suppliers.

🗣️ LEADING VOICES

Signal From Noise: How To Nail TikTok in Five Pillars of Success.

The link below is an interactive guide on how to nail TikTok based on Jay Hunter & Catalina at Mary Ruth's, fantastic session at eTail™ Boston, where they discussed going from $1 to $40M in one year!

Interact with the guide here: https://lnkd.in/eUUwPWVi A write up of their session is also available via ClickZ.com: https://lnkd.in/e9qAiYBn

⚡QUICK READS

Christian Fischbacher Doubles Down On Sustainable Luxury: The brand reaffirmed a sustainability-first strategy across bedding and bath, signaling premium customers expect eco-verified textiles and concierge-level digital support.(More)

ErgoCup Brings Inclusive Ergonomics To Drinkware: Ergo-Ware’s open-handle mug co-designed with occupational therapists points to accessibility-led SKUs as a growth lever in kitchenware.(More)

Parawood Verso Wins Iron A’ Design Award: Sinem Halli’s sustainable wooden wall art earns global recognition, elevating eco-crafted statement pieces within premium decor assortments.(More)

Modern-Heritage Fusion Gains Momentum In Renovations: A Westmount Victorian redesign blends open-concept layouts with walnut and micro-cement, informing fall storytelling and material palettes.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division