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- Home Living |🧼 Chore Decor? Make Cleaning Beautiful & On-Brand
Home Living |🧼 Chore Decor? Make Cleaning Beautiful & On-Brand
Plus:🛋️ Walmart’s Coastal Collection = Style Under $200
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Welcome to Home Living, your essential newsletter for decorating and furnishing eCommerce professionals.
Sector Spotlight 🎥
HOME AESTHETICS
Chore decor transforms routine household tasks into aesthetically pleasing elements, enhancing home aesthetics while promoting a more enjoyable cleaning experience. By repurposing cleaning supplies into decorative items, homeowners can bridge functionality and style, ultimately reducing stress associated with mundane chores and inspiring a more mindful approach to daily tasks.

Better Homes & Gardens
PRODUCT EVOLUTION INSIGHTS
Household items like duct tape, microwaves, and GPS trace their origins to military technology, underscoring the interplay between military innovation and everyday conveniences. This evolution exemplifies how advancements in military research have transitioned into civilian life, highlighting the role of ingenuity in transforming warfare technology into useful domestic tools. Such historical insights can inspire marketers to explore innovative applications of existing technologies in consumer products.

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MICROPLASTIC INSIGHTS
Clothing, cosmetics, and household items like cleaning supplies and cooking tools unexpectedly contribute to microplastic exposure. Understanding their impact helps consumers make informed choices to reduce risk. Strategies include selecting natural fibers, avoiding specific chemicals, and opting for durable materials like stainless steel.
HOME DECOR COLLECTION
For those seeking to infuse their homes with a coastal ambiance, the Better Homes & Gardens collection at Walmart offers an affordable yet stylish furniture line. The range includes vintage-inspired, handwoven furniture pieces such as TV stands and dining chairs, each priced under $200. This collection effectively combines coastal charm with mid-century design, catering to consumers seeking a transformative yet budget-friendly home refresh.

Better Homes & Gardens
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Optimization Hub ⚙️
MEDIA PLANNING
Marketers face challenges in media planning and budget optimization due to the complexity of balancing long-term brand building with short-term performance goals. Effective strategies require data-driven insights from tools like Marketing Mix Modeling to optimize channel selection and ensure maximum ROI. Understanding consumer behavior and media consumption patterns is key to aligning marketing efforts for sustained growth.
DATA-DRIVEN MARKETING
Data-driven marketing transforms customer insights into tailored messages across SMS, Email, and social media platforms, enhancing engagement and conversion. By integrating omnichannel strategies and leveraging data segmentation, businesses offer personalized experiences, achieving cost-effective and impactful campaigns. Continuous measurement and optimization ensure alignment with evolving consumer preferences.
ClickZ is a ClickZ Media publication in the DTC Ecommerce division