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Home Living | Corston Architectural Detail Launches First US Showroom

Plus: Luminaire Authentik Partners with Cozey for NYC Pop-Up

Author

Zihan Lyu
August 07, 2025 • Estimated Reading Time: 5 minutes

Home Living

This week, here’s what’s happening in the world of home-living eCommerce:
- Lighting brand enters NYC via furniture-store pop-up
- British hardware house opens immersive U.S. showroom
- Tapestry sourcing tips signal rising demand for narrative pieces

🌟 Editor’s Pick - Incrementality Over Instincts

Stop Chasing Conversions - Start Measuring Real Growth
The path to measurement maturity isn’t about tracking every conversion - it’s about understanding what’s truly incremental.

That’s the focus of Fospha’s new Meta whitepaper, created in partnership with six leading eCommerce brands. The findings reveal what happens when marketers move beyond Last Click - and start building systems that reflect how growth actually happens.

Highlights include:

  • Why Last Click dramatically undervalues upper-funnel marketing

  • Predictive modeling uncovering up to 80% more revenue potential in Meta

  • How brands found the confidence to reallocate budget and scale new channels

  • How combining incrementality testing with always-on measurement completes the measurement puzzle - delivering a holistic, reliable view of marketing impact

As Andy King, Head of Performance Marketing at NBrown, put it:

“It was really insightful to see how much Meta’s impact was being underestimated by Last Click. Fospha’s data gave us a clearer picture of its true value, in the context of our other channels, highlighting opportunities we hadn’t fully recognized before.”

👉 Download Fospha’s Meta Whitepaper to see how leading brands are redefining measurement for 2025.

📌WEEKLY MUST-KNOWS

Canadian lighting maker Luminaire Authentik is using modular-sofa brand Cozey’s SoHo pop-up to debut its customizable fixtures in the U.S. market. The co-location lets shoppers design lighting + furniture vignettes in real time—signaling a shift toward experiential, cross-category showrooms that compress the consideration funnel for big-ticket home items.

SHOWROOM STRATEGY
Corston Architectural Detail Launches First US Showroom
British hardware specialist Corston opened a sensory-driven space inside the New York Design Center, giving U.S. designers on-site access to its premium switches, sockets and lighting. The immersive format doubles as a rapid-delivery hub, underscoring how high-touch showrooms can shorten lead times and upsell coordinated hardware packages.

ClickZ is hosting an exclusive drinks gathering on Day 3 of eTail Boston—and you’re on the list.

We’re bringing together some of the sharpest minds in retail and marketing for an evening of cocktails and insider conversations, all just steps away from the event venue.

Wednesday, 13 August | 4:30 PM (Day 3)

📍 5 minutes from the venue (details shared upon RSVP confirmation)

⚡QUICK READS

Tapestry Revival Guides Young Collectors: Architectural Digest notes rising demand for antique-style wall textiles, indicating fresh cross-sell potential for rug, pillow and art categories. (More)

Dorm Décor Goes Designer-Level: House Beautiful’s back-to-campus roundup shows vintage-inspired storage and color-blocked lighting resonating with Gen Z renters—an audience primed for seasonal campaigns. (More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division