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Dyson Bets On AI Cleaning And Sustainability

Plus: RH’s Paris flagship raises the bar for experiential retail

Author

Zihan Lyu
September 11, 2025 • Estimated Reading Time: 4 minutes

Home Living

Here's what's happening this week in the world of home decor marketing:
- Dyson rolls out AI robots and compact vacs.
- RH opens a flagship gallery on Champs-Élysées.
- Jeremiah Brent launches with Crate & Barrel.
- Amazon’s fall decor leans hard into brown.

Peak isn’t won with a last-minute conversion push. Fospha data proves that the strongest brands plan full-funnel, measure what platforms miss, forecast into channels with headroom, and track daily performance with confidence.

The Peak Playbook 2025 distills five lessons from Fospha data, including how Footasylum unlocked +32% blended revenue YoY last BFCM, so you can enter Peak ready to win.
Swipe through for the highlights.

📌WEEKLY MUST-KNOWS

Dyson introduced AI-powered Vis Nav robot cleaning with Spot+Scrub, the ultra-compact PencilVac, Piston dirt-compression vacuums, quieter large-space air purifiers, and new heat-controlled hair tools. This expands the performance and sustainability bar for connected cleaning and indoor air quality. Expect rising consumer expectations for hands-free upkeep and premium bundles across cleaning, air, and hair categories.

RH launched a seven-story Paris gallery with restaurants, a bar lounge, a freestanding design studio, art exhibits, and multi-floor assortments. The move anchors RH’s European growth strategy and elevates experiential retail amid Maison&Objet traffic. Luxury competitors and designers will feel pressure to match destination-level storytelling and service.

Crate & Barrel released Jeremiah Brent’s collection spanning lighting, seating, casegoods, and decor with multi-material, multi-era influences and versatile, multifunctional pieces. The celebrity-led line blends approachable pricing with design credibility, offering rich content and co-marketing fuel.

⚡QUICK READS

Amazon Fall Decor Skews Heavily Brown: Brown dominates Amazon’s fall decor hub, suggesting a shift toward warm neutrals that can guide PDP imagery, onsite search terms, and paid creative for seasonal sets.(More)

Pet-Centric Carpet Cleaners Top Performance Tests: BHG’s testing crowns portable and upright pet-focused cleaners, reinforcing sustained demand from pet households and add-on upsell potential in cleaning and odor-control categories.(More)

Early Luxury Holiday Merchandising Heats Up: Veranda’s premium Christmas decor roundup in early September flags an earlier discovery cycle and an opening to launch limited holiday capsules and giftable bundles now.(More)

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