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Accessibility Goes Premium: Pottery Barn's Bathroom Push

Plus: Why last click undervalues channel revenue by over 90%?

Author

Avinash Duggempudi
September 17, 2025 • Estimated Reading Time: 5 minutes

Home Living

Here's what's happening this week in the world of home decor eCommerce: 
- Pottery Barn makes accessibility design-forward, not clinical.
- Wayfair taps Kelly Clarkson for a Vegas-styled drop.
- Vista Alegre shifts India strategy with new retail partner.
- West Elm rolls out bleach-cleanable performance textiles.
- Walmart signals cozy, value-led fall merchandising cues.

⏱️Why Last Click Undervalues Channel Revenue By Over 90%?

The majority of channels are undervalued by over 90% by Last Click. Add marketplace sales into the mix, and brands see a 37% ROAS uplift, yet most tools still ignore it.

See why the future of growth depends on full-funnel, unified measurement across DTC + marketplaces.

Watch Dom Devlin explain this at #etailboston

📌WEEKLY MUST-KNOWS

Pottery Barn and Michael Graves Design expanded their accessible range with ADA-integrated bathroom fixtures and upholstered seating that include grab support up to 300 pounds. Accessibility is shifting from institutional to design-first, meeting aging-in-place demand and safety expectations without stigma. Product, CX and merchandising teams can differentiate on safety-meets-style, expand addressable audiences and reduce barriers to purchase.

Wayfair launched Kelly Clarkson’s Studio Collection, a vintage Vegas-inspired line featuring pieces used onstage at her residency and curated by the singer. Celebrity-led, story-rich drops drive Q4 discovery, social engagement and bundling around materials like burl wood and velvet at accessible price points. Brand and channel leads can capitalize on influencer storytelling to lift new-customer acquisition and AOV.

Vista Alegre exited its Shree Sharda JV and partnered with India’s Oma Living to scale exposure across key cities, as the brand doubles down on Asia and the Middle East with a Ronaldo-backed unit. Luxury tabletop is reconfiguring go-to-market, shifting from equity JVs to retail partnerships to speed awareness and sales. Cross-border and wholesale teams should reassess partner models, margin structures and channel risk in high-growth markets.

Meet Fospha at Shoptalk Fall 2025

Fospha is heading to Chicago for Shoptalk Fall. From GenAI reshaping search to marketplace measurement and scaling creative, their team is ready to explore the topics defining retail growth with industry peers.

⚡QUICK READS

Template, Acre And Marl Fabrics By West Elm And Designtex: Bleach-cleanable, contract-grade upholstery in up to 18 colorways signals rising demand for performance textiles that justify premiums and cut returns in high-traffic homes.(More)

Turn Your Home Into A Fall Dream With These Stylish Finds From Walmart: Walmart’s fall mix leans into bouclé, corduroy and arched mirrors under $300, reinforcing mainstream appetite for tactile comfort and value-led seasonal refreshes.(More)

The Peanut As Muse: Wandler And SolidNature’s Organic Homeware Collection: A fashion-to-home crossover debuts hand-carved stone objects, highlighting premium, giftable limited drops ripe for content-led launches and high-ASP merchandising.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division