Town And Country Makes Bold Brand Pivot

Home Living

Here's what's happening this week in the world of home living e-commerce:
- Town & Country returns to shelves under its own name.
- Marshall expands home theater with repairable, design-first audio.
- Richmond adds 300-plus SKUs via dealer-only online portal.
- Pottery Barn tests UK site with October pop-up.
- Beautiful goes Tomato Red as Q4 color heats up.

⏱️Why Finance and Marketing Measure Growth Differently and How to Bridge the Gap?

At eTail™ Connect West, Fospha’s VP of Growth Jamie Bolton hosted a panel with leading retail brands on the future of measurement. Three themes stood out:

• No single model is enough: Teams combine MTA, MMM, and incrementality for a fuller picture.

• Finance vs. marketing tension: Finance demands proof; marketers need daily direction.

• Speed vs. rigor: Annual MMM updates can’t keep pace with weekly budget shifts.

👉 Fospha closes that gap - the only full-funnel MMM delivering daily, ad-level insights built for teams to grow DTC, Amazon & Beyond.

📌WEEKLY MUST-KNOWS

BRAND STRATEGY
Town & Country Living Extends Reach With Launch Of Brand Collections
Town & Country Living, long a private-label powerhouse, will roll out its own eponymous brand across kitchen, bath, rugs and decor in Spring 2026. The shift aims to streamline assortments and improve margins for retailers amid tariff pressure and rising consumer expectations. Expect cross-category storytelling and a new branded competitor to incumbent private-label programs.

CONSUMER ELECTRONICS
Marshall Releases New Soundbar And Subwoofer, Building Out Home Theater Category

Marshall added the Heston 60 soundbar and Sub 200, expanding its TV audio line at $699.99 and $599.99. Design-forward finishes, open sub compatibility and repairable components position the brand to court style-conscious consumers while lowering lifecycle costs. Bundleable price points and sustainability claims create upsell hooks for premium shoppers upgrading smaller spaces.

WHOLESALE PLATFORMS
Richmond Interiors Presents Product Launch With Over 300 New Items

Richmond Interiors unveiled 300-plus SKUs via a dealer-only portal, spanning furniture and decor in trend-led colorways. The digital-first launch, supported by showroom appointments, gives retailers fresh breadth ahead of holiday resets. Access constraints allow authorized partners to move early on exclusivity and merchandising.

COLLABORATIONS
Pottery Barn Kids Announces Collaboration With Riley Sheehey
Pottery Barn Kids tapped watercolor artist Riley Sheehey for a holiday-focused collection across bedding, pajamas, tabletop and decor. The drop leverages nostalgic storytelling to drive gifting and nursery refreshes during peak season. Artist-led capsules remain a high-conversion lever for family-focused home goods.

📅Smartly Advances NYD: Why AI Means More Creativity, Not Less

At Smartly Advanced NYC, Fospha's CEO Sam Carter and CPO Dom Devlin joined industry leaders to debate the role of AI in growth.

The takeaway? From platforms to creators, the consensus is clear: AI isn’t about replacing jobs. It’s about extending human creativity and unlocking new opportunities for marketers to grow.

Watch Sam's perspective from the event

⚡QUICK READS

Pottery Barn Launches In United Kingdom: Pottery Barn launched a UK site and October pop-up at West Elm, testing localized assortment, design services and trade pricing to accelerate international growth.(More)

Drew Barrymore’s Beautiful Line Adds Bold Tomato Red: Walmart-exclusive Beautiful expanded its Wildflower range with new Porcini Taupe and White Icing plus a Tomato Red drop, signaling bolder Q4 color bets in affordable kitchen appliances.(More)

JW Anderson Reopens London Store, Eyes Homeware Growth: A Shaker-inspired store redesign and a Wedgwood line push JW Anderson deeper into lifestyle and home, widening the competitive set for design-led decor.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division