The 3 Moves That Decide Who Wins Peak 2025

Home Living

Here's what's happening this week in the world of home decor ecommerce and brand strategy:
- Installments hit home essentials to lift conversion.
- CB2 rides celebrity design for mass premium.
- 11 Ravens expands into glass accessories and gifting.
- Prime Day deals reset Q4 promo benchmarks.
- Aggressive warranties emerge in smart-home adoption.

⏱️The 3 Moves That Decide Who Wins Peak 2025

Every brand talks about “winning Peak.” Few actually do. In this short video, Fospha’s Aidan Gadd breaks down the 3 moves that decide who comes out on top in Peak 2025.

👉Watch the video to see the 3 moves

📌WEEKLY MUST-KNOWS

E-COMMERCE
Michael Store Launches E-Commerce Platform With Installment Payments For Home Essentials
New entrant Michael Store launched an ecommerce site for home decor and appliances with installment payment options. Financing at checkout reduces sticker shock, lifts AOV, and can lower CAC when messaged well. Expect wider adoption of installments across home categories as brands chase conversion.

DESIGN COLLABORATIONS
Lenny Kravitz’s New CB2 Collection Feels Like Home

CB2 and Kravitz Design released a 62-piece collection shaped by California mid-century influences. The celebrity-led, accessible luxury line raises brand heat and merchandising opportunities ahead of holiday traffic. Marketers can leverage collaboration storytelling and press to drive DTC and retail conversion.

PRODUCT EXPANSION
11 Ravens Launches Its First Home Accessories Collection In Glass

11 Ravens, known for luxury game tables, debuted its first home accessories line of sculptural glass bowls with California studio MOGUL. The move opens lower price points, giftable SKUs, and cross-sell paths without diluting brand equity. This product architecture supports margin mix and broader audience reach.

INDUSTRY EVENTS
Jennifer Farrell Reveals Global Views Collection And Other HPMKT Events
Designer and TV host Jennifer Farrell will unveil a new Global Views collection at High Point Market and deepen a lighting partnership with Kalco, including a neuroaesthetics talk. Trade events are leaning into science-backed design language and multi-brand partnerships to spark B2B demand. Showroom and product teams can test narrative-led merchandising and lead-capture programming.

⚡QUICK READS

Prime Day Furniture Deals To Watch: Amazon’s Prime Big Deal Days concentrated deeper furniture markdowns through Oct 8, resetting Q4 promotional baselines and MAP pressure for DTC players.(More)

Homio Decor Debuts Sustainable Sheepskin Collection: Homio Decor introduced an ethically sourced sheepskin furniture and accessories line, signaling ongoing demand for material transparency and premium, tactile comfort stories.(More)

Mecturing’s Festive Sale Pushes Smart-Home Aggressively: India’s MecTURING tied an AI mop launch to steep discounts, 0 percent EMIs, free installs, and a 10-year motor warranty, showing how financing and long warranties can accelerate smart-home adoption.(More)

Kids Furniture Demand Accelerates Through 2030: Market researchers forecast kids’ furniture to grow at 9.2 percent CAGR to 2030, favoring modular, non-toxic, and themed designs that map well to ecommerce customization.(More)

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