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Home Living Newsletter | 🌳 Curb Appeal Mistakes That Hurt Home Value
Plus: 📉 Brand Spend That Converts—Sweaty Betty Proves It
Zihan Lyu
May 14, 2025 • Estimated Reading Time: 7 minutes
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Welcome to Home Living, your essential newsletter for decorating and furnishing eCommerce professionals.
New Research 🕵️♀️
For too long, brand has been shorthand for expensive campaigns with little proven impact. Fospha's groundbreaking new research definitively connects brand investment to tangible business outcomes like conversions and AOV.
From cutting-edge machine learning analysis across 70+ brands, this report reveals:
The Business Impact of Brand: Discover the causal links between brand spend and bottom-line impact.
Key Growth Signals: Identify the early indicators that prove your brand investments are working.
Real-World Success: Learn how Sweaty Betty demystified their brand ROI using this methodology.
Ready to prove the power of brand investment? Download the free report now.
Sector Spotlight 🎥
HOME DESIGN INNOVATION
Modular furniture, especially sofas, is gaining traction due to consumer demand for adaptable, space-efficient solutions in modern living environments. This shift offers marketers opportunities to position products with customizable, family-friendly features such as washable covers and integrated storage, appealing directly to evolving buyer preferences. Modular design also enables brands to address logistics challenges by simplifying delivery and assembly, which are strong differentiators in the competitive furniture market.
BEDDING MARKET TRENDS
High Point Market’s bedding sector saw renewed brand participation, signaling increased industry engagement despite sluggish consumer demand. Ongoing tariff uncertainty dominated discussion, with manufacturers preparing for increased costs on raw materials. Networking and ideasharing emerged as essential tools for navigating inventory challenges and shifting consumer behavior in bedding retail. |  |
HOME CURB APPEAL
Curb appeal missteps—such as painted brick, bright exterior colors, poorly placed trees, over-customized features, oversized front doors, or expensive lighting systems—can decrease a home’s perceived value and deter buyers. For marketing professionals, understanding these pitfalls informs how to position properties and advise clients for maximum market appeal. Prioritize classic, universally appealing upgrades that minimize long-term maintenance, reduce negotiation friction, and support stronger pricing.
HOME DESIGN INNOVATION
Kitchen cabinet gaps can be repurposed through organized storage, curated displays of decor or seasonal items, and even visual elements like plants or bold paint to reinforce brand personality in home interior marketing. These practical approaches maximize underutilized space, aligning with consumer trends toward functional aesthetics and strategic home organization.
FINANCIAL PERFORMANCE
Arhaus achieved 5.5% net revenue growth to $311 million in Q1 2025, with a robust showroom expansion strategy and ongoing investment in omni-channel and eCommerce sales, but faced rising operating expenses and reduced net income. The company’s cautious outlook and sourcing adjustments reflect market volatility. Marketing professionals should note Arhaus’s disciplined emphasis on customer engagement, channel diversification, and measured response to shifting consumer sentiment.
Optimization Hub ⚙️
INNOVATIVE ADVERTISING TECHNOLOGIES
PayPal’s Offsite Ads empowers marketers to target consumers based on transaction data rather than cookies or browsing, offering audience precision and real purchase insights across premium digital channels. This approach enables more effective campaign optimization, directly linking media investments to measurable business outcomes for brands.
AI PERSONALIZATION REVOLUTION
Meta’s standalone Meta AI app—integrated across mobile, web, and Ray-Ban Meta smart glasses—offers marketers valuable new personalization, contextual memory, and rich conversational features powered by Llama 4. Enhanced web search, image generation, and document tools refine campaign insights. Early adoption enables marketers to optimize omnichannel engagement.
PERFORMANCE MARKETING
Google Ads campaigns deliver better results when structured by keyword themes instead of buyer personas, as Google’s automation optimizes for search intent, not marketer assumptions. Marketers should include varied ad messaging within tightly themed ad groups to reach different personas, while only splitting campaigns for fundamentally distinct keywords or regions. This approach provides better data density, improves automated bidding performance, and results in more effective, easier-to-manage campaigns.
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