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Home Living Newsletter | The World’s First Listing Marketing AI Agent
Plus: Brands Are Missing 87% of YouTube's True Impact
Rafe Houston
June 04, 2025 • Estimated Reading Time: 6 minutes
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Welcome to Home Living, your essential newsletter for decorating and furnishing eCommerce professionals.
Editor’s Pick 🌟
New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?
Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.
Get the full research and a step-by-step guide to maximizing these channels for your brand here.
Sector Spotlight 🎥
VIRTUAL STAGING TECHNOLOGY
Collov AI, the first listing marketing AI agent for real estate, streamlines virtual staging by providing instant, high-quality images at a fraction of traditional costs. This innovation is crucial for real estate professionals as 97% of buyers begin their search online, demanding fast, visually compelling listings.
Collov AI offers significant cost efficiency and creativity, enhancing market engagement and supporting successful property transactions through its intuitive platform.
DESIGN INNOVATION
Crompton has introduced the SilentPro Fluido Wave ceiling fan, targeting modern home aesthetics while emphasizing performance. The fan features a sleek design with aerodynamics for noise reduction and energy efficiency, appealing to consumers seeking both functionality and visual harmony.
This launch reflects Crompton's commitment to design excellence, addressing market demands for integrated home design solutions.
RETAIL EXCELLENCE SHOWCASED
Home Accents Today's 2025 feature recognizes 50 outstanding independent home décor retailers excelling amidst current challenges, highlighting their innovative strategies. This list serves as a valuable resource for marketing professionals aiming to understand and capitalize on retail trends.
RETAIL BANKRUPTCY
Top 100 retailer At Home Group is poised for Chapter 11 bankruptcy, due to missing an interest payment and importing-related tariff pressures. With nearly $2 billion debt and sales of $577.7 million across 250 stores, the potential filing highlights significant financial restructuring challenges.
Upcoming Events📅
Cannes Lions is no longer just about creativity — this year, marketing measurement is stepping into the spotlight.
If you’re heading to the Croisette and want to cut through the noise on what’s really working in digital, Fospha is the team to speak to. From breakthrough research to real-world results, we’re helping brands make every marketing pound count.
Optimization Hub ⚙️
MULTI-CHANNEL MARKETING
Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.
SOCIAL MEDIA MARKETING
Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.
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ClickZ is a ClickZ Media publication in the DTC Ecommerce division