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Home Living Newsletter | 💘From Home Decor to Sweet Treats

PLUS: CREAMi’s Ninja Swirl reinvents at-home frozen treats with AI innovation

Author

Nandini Sehgal
February 12, 2025 • Estimated Reading Time: 7 minutes

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Welcome to Home Living, your essential newsletter for decorating and furnishing eCommerce professionals.

Sector Spotlight 🎥

COLOR TRENDS

Dark green bedrooms are set to be a defining trend for 2025, blending tranquility with elegance. This color's integration into consumer engagement strategies reveals essential insights:

  • Enduring Influence: With dark green's lasting charm, aligning household products with this hue can cater to sophisticated consumers seeking both aesthetic and nature-inspired elements.

  • Strategic Value: Augusta Hoffman's insights position dark green as a versatile neutral, offering potential for diverse digital commerce applications.

  • For digital marketers, leveraging this trend can enhance customer experience by aligning product marketing with consumer desires for serene and stylish living spaces. Analyzing consumer data in this context could drive more personalized, effective digital campaigns, ensuring household products resonate with modern lifestyle trends while maximizing digital commerce performance.

FROZEN TREAT STRATEGY

Ninja Swirl by CREAMi reinvents consumer engagement with frozen treats, offering both scoop and swirl options for home enjoyment. Priced at $349.99, it leverages the successful CREAMi brand, complete with 13 one-touch programs and six soft-serve variants to enhance customer experience. Featuring Soft Serve Creamify Technology for improved texture and CreamiFit for health-focused offerings, its launch in Spring, with a 2025 global expansion, exemplifies strategic digital commerce growth.

  • SharkNinja capitalizes on consumer data, noting 60% enjoy ice cream at home, aligning with digital marketing trends.

  • Empowering consumer creativity and meeting health trends, this launch highlights strategic customer engagement.

  • SharkNinja demonstrates industry leadership with versatile solutions, driving market share through innovative digital strategies and consumer-centric design.

CLEANING INNOVATIONS SHOWCASE

Tineco leverages Valentine's Day offers on cutting-edge cleaning solutions, showcasing technological advancements in home care. The FLOOR ONE S7 PRO and PURE ONE A50S, with sophisticated features, highlight consumer engagement strategies. Promotions underscore Tineco's innovative approach to elevating home experiences, aligning with emerging digital commerce trends.

DIGITAL COMMERCE EXCELLENCE

AZ Design's remarkable growth narrative showcases a blueprint for success in digital commerce, leveraging innovation and customer-focused strategies. Founded in 2009, they prioritize sustainability and digital evolution. Their expansive product portfolio and strategic adaptability exemplify how businesses can revolutionize consumer engagement while aligning with contemporary industry trends and technological advancements.


Influencer Corner 📣

How real-world data drives brand advocacy

The best marketing connects, educates, and drives action. These campaigns prove it:
🔹 Heinz tapped into Dutch food culture with ketchup-flavored sprinkles, turning local insights into innovation.
🔹 IKEA reimagined its iconic bag to promote sleep health in Singapore, aligning product with purpose.
🔹 LinkedIn x UEFA made female role models visible, proving that representation drives change.
🔹 Malibu tackled alcohol-related drownings, using Tom Daley’s influence to turn awareness into action.
Understand your audience, tap into their reality, and create emotional connections. That’s how you build advocacy.

Lara Acosta on LinkedIn: My most important personal brand rule: tell your story.

People don’t just buy products—they buy from people they relate to or aspire to be like. That’s why storytelling isn’t just a personal brand strategy—it’s a playbook for businesses too.
Educational content earns trust, but stories of transformation, lessons, and values build connection. Consumers care about what a brand stands for, not just what it sells.
Brand story is your differentiator, and tell it.

Optimization Hub ⚙️

MARKETING CAMPAIGNS

Valentine’s Day marketing isn’t what it used to be. This year, brands ditched clichés and delivered campaigns that sparked conversations—some through cultural influence, others by flipping the holiday on its head.

From SKIMS tapping into the power of fandoms to LEGO redefining Valentine’s gifting, and even brands like Publix celebrating love beyond romance, these campaigns prove that standing out requires more than heart-shaped products.

ClickZ breaks down the smartest Valentine’s Day strategies, including the rise of Anti-Valentine’s campaigns and last-minute marketing tactics that still drive results. Which brands nailed it? Let’s dive in.

AI FUNDING BOOM

Voyantis, an AI-powered growth platform, raised $41M to transform marketing through precision scaling. With Intel's backing, it optimizes customer acquisition by integrating predictive AI, enhancing lifecycle value, and reducing costs. Its insights reimagine digital marketing, promising sustainable growth with strategic, data-driven decision-making for high-value customer retention.

PROGRAMMATIC ADVERTISING

Programmatic advertising is evolving with key trends shaping 2025: AI enhances personalization and predictive bidding; data privacy and transparency are prioritized; CTV and OTT growth offers targeted ads; contextual targeting and sustainable practices gain traction. These strategies enable marketers to deliver efficient, relevant, consumer-first campaigns.

Influencer Marketing

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