Home Living | What Is Fueling the Online Sales of Luxury Design?

CommerceNext Recap 🔈

What CommerceNext Taught Us About Brand

CommerceNext called it out: over-investing in conversion-led tactics is starving brands of future growth.

As Dom Devlin explained:

Fospha’s Glow reveals how brands like Sweaty Betty link early signals (branded search, engaged visits) to revenue down the line — giving marketers the ammo they need to defend brand budgets.

Download The Glow Report and discover how top brands are measuring their brand marketing in 2025

Sector Spotlight 🎥

FURNITURE TRENDS

Lucite Furniture Offers Timeless Elegance in Any Space

Lucite furniture, known for its translucent and durable qualities, offers marketing professionals potential strategies for targeting modern and traditional aesthetic preferences. Its timeless appeal across various styles presents opportunities for showcasing versatility. Consider emphasizing its space-enhancing features and elegant contrast in promotional campaigns.

ECOMMERCE GROWTH

Thriving Online Sales of Luxury Design Fueled by U.S. Consumers

U.S. consumers are key drivers of online luxury design sales, comprising 65% of the market. Global online sales surged, revealing significant growth potential for marketers expanding into international markets. The rise in eCommerce from 5% in 2019 to 12% in 2024 highlights lucrative opportunities for strategic positioning in global luxury furnishings.

SOCIAL MEDIA MARKETING

Digital Marketing Insights from Sofa Club for Furniture Industry’s Future

Sofa Club redefines digital furniture marketing through TikTok and influencer partnerships, creating engaging, humanized brand narratives. This approach builds trust and community by emphasizing authenticity and emotional connection, crucial in the fast-paced, visual landscape of digital marketing.

Their success is marked by high engagement, viral moments, and the Instagram blue tick, all driven by strategic storytelling initiatives that resonate with a style-conscious audience.

Optimization Hub 📈

DTC MARKETING EVOLUTION

The State of DTC Marketing in 2025

DTC marketing in 2025 focuses on optimizing data and automation to enhance ROI and adapt to increasing costs and tech complexities. Brands invest in sophisticated tech stacks and prioritize first-party data to refine digital and in-store strategies, driving conversions through channels like social media and email.

VIRAL MARKETING STRATEGIES

Mastering TikTok Trends to Boost Sales and Connect With Audiences Globally

Marketers increasingly leverage TikTok's viral trends to boost sales, utilizing tools like the TikTok Creative Center and Creator Academy. The platform's participatory culture and algorithm favor creative and authentic brand engagement, enabling even small brands to achieve rapid growth by navigating trending content efficiently. Understanding these dynamics is essential for marketers seeking impactful digital presence and engagement.