Sofology Introduces Allure Range in Response to Smart Sofa Sales Surge | Home Living Newsletter

Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 🎥

SMART FURNITURE EXPANSION

Sofology Introduces Allure Range in Response to Smart Sofa Sales Surge

OUTDOOR FURNITURE TRENDS

Outdoor Brands Highlighting New Materials and Motion in Hospitality-Inspired Designs

Outdoor furniture brands are integrating multiple materials and hospitality-inspired design cues to meet the rising demand for stylish, low-maintenance solutions.

Highlights include the use of durable and sustainable materials like Resysta and advancements in motion features, providing insights into aligning product developments with consumer preferences for high-end, convenient outdoor living spaces.

RETAIL STRATEGY INSIGHTS

Timing Key Homemover Retail Purchases for Optimal Marketing Engagement

Homemovers predominantly make retail purchases on the first day after moving, with key products like furniture and broadband prioritized, as noted by TwentyCi. Understanding these spending patterns enables marketers to align campaigns with homemover purchasing timelines, thereby enhancing brand engagement and optimizing sales strategies. This knowledge is crucial for targeting homemovers effectively, fostering loyalty, and driving sales in this profitable sector.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.